Saxbys 
Boston University

Fall - Winter 2023

This work is a part of a final group project for my Contemporary PR course. For the assignment, we received an RfP for Saxbys, a coffee shop on Boston University’s Campus.

The RfP stated that Saxbys wanted to celebrate their first anniversary on BU’s campus, looking to connect with students, faculty, and staff. They were also interested in culturally sensitive proposals that creatively connect with their main intended audiences on campus.

In this project, I drafted all of the mock-ups of press releases and pitch notes for the events that we planned.